Santa Barbara News Press - June 30, 2002
Paul Burri's company BrandNew Industries makes customized branding irons, so almost any order has a touch of the uncommon. But one order earlier this month was notable more for the customer than the product.
"We received an order to make two American flag branding Irons to be used to brand hamburger buns." The customer? The White House.
Even without Beltway branding, the president (of BrandNew , that is) reports his company's sales so far this year are up 40% over 2001. Mr. Burri credits aggressive marketing and a cheaper process for making branding irons.